ABSTRACT
The COVID-19 pandemic has severely affected the tourism industry, with national lockdowns aimed at curbing the spread of the virus mandating travel restrictions and prohibiting events and gatherings. The shift to online video conferencing tools, which offer limited interactivity, has spurred the need to integrate augmented reality (AR) in various contexts, such as meetings, exhibitions, museums, and travel. This quantitative study examines visitors' perspectives on AR-based apps in tourism. It investigates the influence of three kinds of quality determinants, such as information quality, system quality, and service quality, on visitors' perspectives on AR apps. Their impact on visitor satisfaction ultimately triggers visitors to reuse AR-based mobile apps. The research makes a theoretical contribution to the literature on AR and the quality dimensions of mobile apps. We expect demand for AR-based apps to rapidly increase, as people continue to follow preventive measures even after COVID-19.
ABSTRACT
Supplier selection is regarded as the primary goal of supply chain management (SCM) because it affects its performance, productivity, pleasure, flexibility, and system speed in lockdown. A new method is proposed based on a multi-stage fuzzy sustainable supplier index (FSSI). Experts can use the triple bottom line (TBL) criteria to select the best supplier. In addition, the worst method is proposed based on trapezoidal membership and fuzzy membership functions, which can cover uncertainties and ambiguous environments. Because it collects the related criteria and sub-criteria and uses a direct fuzzy methodology, this research has impacted the SCM literature because it helps solve previous expert methods' computational difficulties. In addition, an ordered mean integration representation method has been implemented to prioritize the selection of the best supplier (SS) based on the sustainability performance of the best supplier, which improves the selection accuracy compared to the previous ranking method. This study can be used as a benchmark to determine which supplier is the best in sustainability. To provide the superiority and broad applicability of the proposed model, a practical case study was completed. On the other hand, the COVID-19 pandemic harms productivity, company performance, and selecting the best suppliers based on sustainability performance. The lockdown situation caused by the COVID-19 pandemic hurts company performance and management.
Subject(s)
COVID-19 , Decision Making , Humans , Pandemics , Communicable Disease Control , UncertaintyABSTRACT
[...]marketing practices require a re-invention and a reformation to get back on track (Islam et al., 2021). The brands are trying to figure out the balance between social media, capital market and corporate communication in the lens of legal formalities as shareholders' engagement and communication by corporate would be a great challenge to make customers comfortable. The purpose of this SI is to discuss the various studies exploring the opportunities and challenges with a legal perspective in the marketing domain, and synergy of the effective and parental role of government and business elements to develop the holistic, convincing sustainable idea and centralized the element of interest among all policymakers such as government, academia, society and business elements along with media houses is covered with five distinguished articles published in this SI.
ABSTRACT
The COVID-19 pandemic has severely affected the tourism industry, with national lockdowns aimed at curbing the spread of the virus mandating travel restrictions and prohibiting events and gatherings. The shift to online video conferencing tools, which offer limited interactivity, has spurred the need to integrate augmented reality (AR) in various contexts, such as meetings, exhibitions, museums, and travel. This quantitative study examines visitors' perspectives on AR-based apps in tourism. It investigates the influence of three kinds of quality determinants, such as information quality, system quality, and service quality, on visitors' perspectives on AR apps. Their impact on visitor satisfaction ultimately triggers visitors to reuse AR-based mobile apps. The research makes a theoretical contribution to the literature on AR and the quality dimensions of mobile apps. We expect demand for AR-based apps to rapidly increase, as people continue to follow preventive measures even after COVID-19.
ABSTRACT
In the last 10 years, organizations and researchers have recognized the importance of sustainable supply chain management (SSCM) because of the consumers, -profit and non-profit organizations, laws and regulations, and consumer social and corporate responsibilities. Supplier selection, environmental effects such as social cooperation, and other SSCM programmes, can all help to achieve the "triple bottom line (TBL)" of economic, environmental, and social advantages. Sustainable supplier selection (SSS) and firm performance are important factors in supply chain management (SCM). Organizations will traditionally consider a new framework when evaluating SSS performance to obtain all-encompassing criteria/sub-criteria of the sustainability index by encapsulating sustainability. This paper compiles 12 subcriteria for three sustainability pillars, namely economic, environmental, and social performance. Despite the fact that many articles on SSS and evaluation were published during COVID-19, there seems to be little research on sustainability issues to date. The goal of this study is to suggest a fuzzy multicriteria approach to SSCM planning. Additionally, using the TBL method, the problem of determining a current model for SSS in the supply chain was investigated. The linguistic value of the subjective preference of experts is represented by triangular fuzzy numbers. Fuzzy TOPSIS (technique for order preference by similarity to ideal solution) is proposed to use standard weights to rank SSS for qualitative performance evaluation. COVID-19, on the other hand, has a detrimental impact on SSS and company results. The organization's performance suffers as a result of the COVID-19 shutdown. The proposed method is demonstrated using an example.
ABSTRACT
Social interactions through social commerce platforms empower consumers to share their personal experiences with others, but its role becomes more significant for societal protection during COVID-19. Numerous scholars have studied e-commerce extensively, but there is a lack of studies to identify social commerce characteristics to attract potential consumers during COVID-19. This study aims to examine the role of social commerce constructs by integrating social presence as a moderator in the model to explain consumers online shopping intentions in a Pakistani context, where lack of trust on the reliability and validity of comments from other consumers being considered the growing concern toward the success of social commerce. The quantitative data were collected from the respondents living in different cities of Pakistan. Most of the hypothesis supported and demonstrate the positive response from the Pakistani consumers having experience in shopping through social commerce platforms. The findings of this study will help scholars and managers to understand the attitude of Pakistani consumers.